(of sorts)

April 12, 2017

I’ve heard it all before....“My product is bought seasonally.” “It’s an impulse decision.” “Reach is the most important metric.”

These are the cries of CPG (Consumer Packaged Goods) companies. Whilst there is an element of truth, it doesn’t mean that these brands c...

February 16, 2017

If you asked my friends, they would tell you that I can play piano. They would probably tell you I am quite good. But I'm here to make a confession. It's a sham. I can play a song on the piano. It's Michael Nymans theme to the 1993 movie The Piano. The Heart Asks Pleas...

February 9, 2017

I’m not a massive Kanye West fan, so nor will I perpetrate to be, but one I thing I have to say, as that when it comes to demonstrating the way we should all think about using digital tools in terms of product development, I’ve got to hand it to the guy.

Take his sevent...

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